The stories in Mississippi Entrepreneurs collectively draw attention to the tenacious and courageous journeys of Mississippi men and women who risk fortune and futures to create successful enterprises. Most tell "how they did it" uniquely and in their own words, bringing to life their entrepreneurial spirits. Family members and former colleagues pick up the storyline for legendary entrepreneurs who have passed on, recalling vividly the characteristics that set them apart from the competition.
Altogether the stories, accompanied by seventy black and white photographs, illustrate common traits, including plentiful vision, fierce drive, willingness to take risks and change for a better way, the ability to innovate, solve problems, and turn luck (both good and bad) to advantage. Most of these entrepreneurs generously share the rewards of their hard work and ingenuity with their communities.